discovery

Due to the large volume of news generated by the recent 2012 International Consumer Electronics Show (CES) and other factors, we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several more days to process all the news from the show: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

Because the [itvt] editorial team has been working on TVOT NYC Intensive 2011, we are covering stories in this issue in round-up/summary format.

Because the [itvt] editorial team has been working on TVOT NYC Intensive 2011, we are covering stories in this issue in round-up/summary format. We anticipate that it will take us a couple of days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

[itvt] is pleased to present a video of "Social TV and its Impact on the Marketing, Monetization and Experience of Television," a panel session at The TV of Tomorrow Show 2011 (took place May 17th-18th in San Francisco). The panelists for the session were:

Time Warner Cable added the live feeds from 14 channels to the programming lineup available to subscribers with Apple's iPad, but the MSO is still missing several networks from Viacom, Fox Cable Networks Group and Discovery Communications. 

Because the [itvt] editorial team has been on the road the past few weeks, we are covering recent news in round-up/summary form. Due to the volume of news we are covering in this issue, our summaries are somewhat more abbreviated than usual (note: extensive background information on most of the companies and technologies covered in this issue can be found by using itvt.com's search functionality). We apologize for any inconvenience to our readers: our regular daily news coverage will return shortly.

Online video advertising network operator, Tremor Media, said Tuesday that it is bolstering its European team with senior expertise and new hires, as part of what it describes as an "aggressive drive for European interactive video ad dominance."

Due to the huge volume of interactive TV-related news generated over the past few days by the IBC, we are covering stories in this issue in round-up format. We anticipate that it will take a few more days for us to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us. Our regular news coverage will return shortly.

Hive Media, a San Francisco-based company that specializes in branded social games, says that it has been tapped by Discovery Communications to develop and produce a social game based on "Deadliest Catch," which is currently the highest-rated show on the Discovery Channel (note: the show, which is produced by Original Productions, is a documentary reality series that centers on the crews of crab fishing boats on the Bering Sea). The game is slated to be released in November on Facebook. The deal between the companies is for the North American market only, and was brokered on behalf of Discovery by its licensing agent, the Joester Loria Group.

Here is a round-up of some other interactive TV-related stories we didn't have room for in this issue:

John P. Roberts, the executive who pioneered participation TV in the US as SVP of digital media and entertainment at the Game Show Network (now GSN), has been named SVP of digital content and cross-platform entertainment at The Hub, a multiplatform children's TV network that is a joint venture between Discovery and Hasbro and that is scheduled to launch October 10th with what it promises will be a "robust and engaging online presence." He will report to The Hub's president and CEO, Margaret Loesch.

Augmented reality specialist, Total Immersion, contacted [itvt] Tuesday to let us know that it has been tapped by the Discovery Channel and the latter's media agency, PHD, to develop an interactive augmented reality game to promote the sixth season of the action-documentary series, "Deadliest Catch" (note: the series, whose season premiere aired on April 13th, follows the trials and tribulations of Alaskan crab fishermen in the Berings Sea). A demo video of the so-called "Deadliest Catch Big Catch 3D Game" is embedded above.

Here is a round-up of recent announcements and news related to the Apple iPad which [itvt] readers might find of interest: