Experian Master Class: "Piecing Together the Puzzle for TV Measurement"
[itvt] is pleased to present an audio recording of Experian's TVOT SF 2016 Master Class, "Piecing Together the Puzzle for TV Measurement."
Hear first-hand from Experian about the changing TV landscape, the power of addressable TV, and the dos and don'ts of campaign measurement. The Master Class covers some of the latest trends in the space and provides a first-hand look at the tools being used to activate your data across channels.
Radio [itvt]: Adriano Farano, Founder and CEO of Watchup
Adriano Farano is founder and CEO of free streaming news service, Watchup. In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, he discusses the service and how he came up with the idea for it, the multiple content partnerships that it now has in place, how it is being used on each of the platforms on which it is available (which include Apple TV, iPhone, iPad, Android, Amazon Fire TV and Kindle, Xbox 360 and Nintendo Wii U), and the ways in which it will be developed going forward.
Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation which produces InteractiveTV Today (this site) and The TV of Tomorrow Show executive conferences in San Francisco and New York City twice a year. We are headquartered in San Francisco, California. Find Out More