Moving from an Era of "What's in Your Wallet?" to "Who's Your Mobile Wallet?"
In our last installment, we looked at how Apple, with its vertically integrated products, identity architecture and cloud stack, may very well be the first company to bridge the TV advertising to mobile retail experience divide. From Apple TV to Passbook, we anticipate the company will opportunistically optimize their iAds platform -- using the awareness-generating power of TV ad impressions to both mobilize and shift branded experiences to the iPhone in as few clicks as possible.
Company Bills itself as an Online Community that Connects Fans to their Favorite YouTube Creators
Radio [itvt]: "Special Presentation and Q&A by zeebox Founder and CTO, Anthony Rose" at TVOT NYC Intensive 2012
Interview: Delivery Agent CEO, Mike Fitzsimmons, on Samsung's Integration of the Delivery Agent Tcommerce Platform with its Smart TV's
Interview: Delivery Agent CEO, Mike Fitzsimmons, on the Company's $5 Million Investment from Samsung
--Will Lead the German Home-Shopping Company's International Expansion
Will Keller--who will be familiar to many of our readers from his [itvt] blog and from the highly praised debate session that he organized at TVOT San Francisco last spring--has been appointed to the newly created post of EVP of international business at Munich-based TV home-shopping company, Home Shopping Europe (HSE24).
Visiware, a company best known for its interactive TV games, recently announced that its PlayAlong second-screen platform has added interactivity to over 700 broadcasts across 10 countries (see the article published on itvt.com, May 20th). [itvt] recently emailed some questions about PlayAlong to Visiware, and the company's responses are below (note: our regular daily news coverage will return shortly):
--icueTV's DropWallet in mCommerce Deal with Real Simple
--KIT digital Launches Social TV-Enabled Programming Guide
--NBCOlympics to Offer Comprehensive Streaming Olympics Coverage, but on "TV Everywhere" Basis
Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012, we are covering stories in this issue in round-up/summary format. Due to the volume of news generated by the NAB Show last week, we anticipate that it will take us a few more days to catch up: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.
--NDS Expands its Presence in China
--Pace Set-Top Receives RVU Alliance Certification
--PayWizard Launches Payment App for Samsung Connected TV's
Because the [itvt] editorial team has been working on TVOT NYC Intensive 2011, we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.
--Service Features Custom Full-Screen Interface for Google TV Devices
--Also Features Video Demos from the Finalists of CTAM's "iTV Idol" Competition
[itvt] has just published the latest edition of Rick Howe's regular column, "The iTV Doctor Is In!"
[itvt] has just published an INTERVIEW with Ellen Dudar, chief product officer of FourthWall Media, in which she discusses the company's new PayPal-powered tcommerce solution. According to the company, the solution--dubbed the TV Buy Button--will enable cable operators to deploy applications on their EBIF platforms that allow viewers to access their PayPal digital wallets for tcommerce payment.
--Canoe CTO: US Cable Industry to Focus on Interactive TV Commerce
--New Disney/ABC-Nielsen iPad App Uses Audio Watermarks to Enable Broadcast-Synchronized ITV
--FourthWall's "My Football Tracker" EBIF App Launched by Blue Ridge Communications
Due to the large volume of interactive TV-related news generated over the past few days, we are covering stories in this issue in round-up format. Our regular news coverage will return shortly.