cmc

Because the [itvt] editorial team has been on the road the past few weeks--as well as working on our second annual TVOT NYC Intensive event--we are covering stories in this issue in round-up/summary format. We anticipate that it will take us a few more days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

Because the [itvt] editorial team is on the road this week, we are covering stories in this edition of the newsletter in round-up format:

Due to the large volume of news being generated this week by the Cable Show, we are covering today's stories in abbreviated round-up/summary form:

Due to the large volume of news generated over the past two days, we are covering stories in this issue in summary/round-up format.

Here are some other interactive TV-related stories we didn't have room for in this issue:

Comcast-owned broadband video platform provider, thePlatform, and Comcast Media Center (CMC), a Comcast-subsidiary that provides centralized content management and distribution solutions, said last week that they have collaborated with Nielsen to validate that their broadband video publishing solutions successfully preserve Nielsen's audio watermarks. Nielsen's ratings system uses the watermarks to measure audiences for both video programming and commercials. This system, the companies say, provides the C3 ratings, which are the basis for the majority of TV advertising negotiations, and will be extended to video viewing on the Internet this fall.

The [itvt] editorial team is currently on the road, so we are covering today's stories in round-up/summary form. We apologize in advance for any inconvenience to our readers.

The [itvt] editorial team is on the road this week, so we are covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. We apologize in advance for any inconvenience to our readers.

The [itvt] editorial team will be on the road this week and next, so we will be covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. We apologize in advance for any inconvenience to our readers. Here is a round-up of interactive TV-related news pertaining primarily to the pay-TV (cable, satellite, telco) space:

Here is a round-up of some other recent interactive TV-related stories that we didn't have room for in this issue:

HITS (stands for "Headend in the Sky"), a business unit of Comcast Media Center that provides content management and distribution solutions for MSO's, and communications technology company, ARRIS, said Wednesday that four smaller cable operators--Cass Cable TV, Mediastream (formerly Waycross Cable Company), MTC and Plantation Cable--are using the companies' VOD In a Box service to deliver VOD to their subscribers.

Comcast Media Center (CMC) announced Thursday that its HITS (stands for "Headend In The Sky") service--which provides centralized content-management and distribution solutions for cable operators serving smaller markets--and its partner Motorola have upgraded the National Authorization Service (NAS) that they jointly operate, adding support for interactive TV applications using the Enhanced Binary Interchange Format (EBIF) platform.

Comcast Media Center (CMC) announced Tuesday that its HITS (stands for "Headend In The Sky") service--which provides centralized content-management and distribution solutions for cable operators serving smaller markets--has introduced packaged pricing for its linear programming platform, HITS Quantum, and its video-on-demand service, VOD In a Box (note: the latter is offered in partnership with Arris). The company says that the new pricing structure allows cable operators to offer linear programming from HITS Quantum's HD, SD and "Classic" line-ups, while adding the managed VOD service at a reduced rate--thus lowering the bar for launching VOD.

Comcast Media Center (CMC) announced Tuesday that its national video-on-demand platform--which it says every day delivers more than 9,000 VOD assets from over 275 content providers to over 90% of the US's top cable MSO's and over 30-million VOD households--is now offering a "C3 VOD" service for delivering TV programming that can be counted in time-shifted mode, using The Nielsen Company's C3 commercial ratings. C3 ratings are billed as measuring average commercial minutes in programs that were viewed live and timeshifted through VOD or DVR playback in the three days following a linear broadcast. CMC also said that three TV networks, including AMC, are planning to use the new service.