clickable

BCM (formerly known as BackChannelMedia)--a company that offers a patent-pending technology called Clickable TV, which allows viewers to forward or "bookmark" information from their TV to a personal Web portal or to their email account--said Wednesday that it is launching the technology in Montgomery, Alabama in association with cable operator, Knology, and two local TV stations. According to the company--which says that Clickable TV is "the first of several groundbreaking products and services" that it will announce this year--NBC affiliate, WSFA 12 News, and Fox affiliate, WCOV Fox 20, will work with Knology to roll out and promote the technology to Knology digital HD cable subscribers this quarter.

London-based interactive video company, Quick.tv, announced last week that it will begin providing customers of Ooyala's broadband video platform with its interactive video technology. "[Quick.tv's technology] offers a wide range of monetization, engagement and editorial overlays for immediate use, whilst offering an editing facility with limitless creative potential for those who want to deliver a more specific user experience," the company's co-founder, Nick Bell, said in a prepared statement.

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VideoClix, a Vancouver-based provider of technologies for clickable interactive video (which it calls "hypervideo"), said last week that it has signed a deal with Dailymotion, a Paris-based company which claims that its flagship broadband video portal is the world's second-largest. According to VideoClix, its technology will provide Dailymotion users with an "active and engaging" experience while providing advertisers with a non-intrusive way to reach their target audience. "This partnership brings clickable video to the masses on a global scale," VideoClix CEO, Babak Maghfourian, said in a prepared statement. "It's a win, win, win for audiences, publishers and advertisers alike."

Charlotte, NC-based advertising agency, BooneOakley, has used YouTube's Video Annotations feature (note: the Video Annotations feature allows users to enhance their videos with links to supplemental information, or to other videos; among other things, it can be used to create interactive video narratives, where viewers click to choose the next scene) to create an interactive video that serves as its main Web site.