cars
Lexus Commissions Interactive Video to Promote New Hybrid Luxury Compact
--Video Lets Viewers Determine its Narrative, Insert their Likeness, Record their own Dialog Lines
Toyota's Lexus brand has tapped creative agency, Skinny, and production company, Stink Digital, to develop a high-definition and high-production-values interactive video to promote its new luxury hybrid compact car, the CT 200h.
Visible World, Polk Partner on Addressable TV Ad Solutions for Automotive Advertisers
Targeted TV advertising specialist, Visible World, said last week that it has formed a partnership with RL Polk & Co., a provider of automotive information and marketing solutions, to enable automated data-driven TV ad targeting for automotive advertisers. Advertisers can now use Visible World's addressable advertising technology, in conjunction with Polk's automotive data, to target their ads, the companies say: as a result of the partnership, Polk's industry-specific data will be available via Visible World's Conductor, a Web-based campaign management system that the company bills as enabling sophisticated, data-driven segmentation for TV ads.
News Round-Up
--Brightcove Names David Mendels President and COO
--Clip in Touch Tapped by BMW for Personalized Mobile Video Ad Campaign
--Consumer Advocacy Groups Call for Probe of "TV Everywhere," NCTA's McSlarrow Responds
--DECE Announces "Key Milestones," Adds 21 Members
--ProVision Launches Multi-Room Wireless HDTV System
--Skype to Be Integrated into HDTV's from LG Electronics, Panasonic
--Tivit Device to Bring Mobile DTV to WiFi-Enabled Devices
Here is a round-up of some other interactive TV-related stories we didn't have room for in this issue:
