--Video Lets Viewers Determine its Narrative, Insert their Likeness, Record their own Dialog Lines
Toyota's Lexus brand has tapped creative agency, Skinny, and production company, Stink Digital, to develop a high-definition and high-production-values interactive video to promote its new luxury hybrid compact car, the CT 200h.
Targeted TV advertising specialist, Visible World, said last week that it has formed a partnership with RL Polk & Co., a provider of automotive information and marketing solutions, to enable automated data-driven TV ad targeting for automotive advertisers. Advertisers can now use Visible World's addressable advertising technology, in conjunction with Polk's automotive data, to target their ads, the companies say: as a result of the partnership, Polk's industry-specific data will be available via Visible World's Conductor, a Web-based campaign management system that the company bills as enabling sophisticated, data-driven segmentation for TV ads.
--Brightcove Names David Mendels President and COO
--Clip in Touch Tapped by BMW for Personalized Mobile Video Ad Campaign
--Consumer Advocacy Groups Call for Probe of "TV Everywhere," NCTA's McSlarrow Responds
--DECE Announces "Key Milestones," Adds 21 Members
--ProVision Launches Multi-Room Wireless HDTV System
--Skype to Be Integrated into HDTV's from LG Electronics, Panasonic
--Tivit Device to Bring Mobile DTV to WiFi-Enabled Devices
Here is a round-up of some other interactive TV-related stories we didn't have room for in this issue: