Broadcasting

[itvt] is pleased to announce that broadcast network, CBS, and the American Association of Advertising Agencies (the 4A's), the national trade association of the advertising agency business, have signed on as sponsors of TVOT NYC Intensive (November 18th, New York City), our new event devoted to the new national interactive TV platform and the rise of the ITV economy.

ABC on Tuesday kicked off a promotion that will give Facebook fans of its long-running medical drama series, "Grey's Anatomy," the opportunity to select the official poster art for the show's seventh season.

Here is a round-up of some other recent interactive TV-related stories that we didn't have room for in this issue:

[itvt] has just published the latest edition of Rick Howe's regular column, The iTV Doctor Is In! This week, in the second part of a three-part series, Arthur Orduna, CTO of Canoe Ventures; Bill Seely, principal of Practical Marketing Analytics; and Ellen Dudar, chief product officer of FourthWall Media, project themselves into the future and attempt to answer the question: What was the single most significant factor

[itvt] has just published interviews 1) with Robert Hayes, SVP and general manager of digital media at premium programmer, Showtime Networks, and Andre Sala, the company's manager of digital content distribution; and 2) with Nick Alt, CEO of interactive video commerce specialist, ConciseClick.

DVR vendor, TiVo, released new data from its StopWatch ratings service, Thursday, which it says show that primetime programming that aired on ABC, CBS, NBC and Fox in February during the 8:00PM and 9:00PM timeslots was much more likely to be viewed in timeshifted mode, compared to programming aired in the 10:00PM timeslot (note: the StopWatch service collects anonymous second-by-second audience research data from a passive sample of 100,000 TiVo boxes). According to the company, the 9:00PM timeslot was the most heavily timeshifted hour, with 59% of viewers opting to record programming during that hour and watch it later; and the 8:00PM timeslot was a close second, with 58% timeshifted viewing; however, during the 10:00PM hour, only 53% of viewers opted to timeshift programming.