BrightLine

Because the [itvt] editorial team has been busy working on The TV of Tomorrow Show 2013 (June 25th-26th in San Francisco), we are covering stories in this issue in headlines/round-up format:

Because the [itvt] editorial team is busy working on our upcoming TV of Tomorrow Show event, TVOT NYC Intensive (December 10th in New York City), we are covering stories in this issue in headlines format:

Because the [itvt] editorial team is busy working on our upcoming TV of Tomorrow Show event, TVOT NYC Intensive (December 10th in New York City), we are covering stories in this issue in headlines format:

As most of you are probably aware, [itvt]'s daily news reporting was on hiatus for a few weeks, because our editorial team was working on the TV of Tomorrow Show and then taking a post-event break. We are covering the news we have missed via a series of headline round-ups, and will then resume daily news production. We expect it will take us a few more days to catch up with all recent developments, so if you have sent us a press release or briefed us about a piece of news, and don't yet see it covered here, please bear with us.

As most of you are probably aware, [itvt]'s daily news reporting has been on hiatus for the past few weeks, because our editorial team has been working on the TV of Tomorrow Show and then taking a post-event break. We plan to cover the news we have missed via a series of headline round-ups, and then to resume daily news production. We expect it will take us a couple of weeks to catch up with all recent developments, so if you have sent us a press release or briefed us about a piece of news, and don't yet see it covered here, please bear with us.

As most of you are probably aware, [itvt]'s daily news reporting has been on hiatus for the past few weeks, because our editorial team has been working on the TV of Tomorrow Show and then taking a post-event break. We plan to cover the news we have missed via a series of headline round-ups, and then to resume daily news production. We expect it will take us a couple of weeks to catch up with all recent developments, so if you have sent us a press release or briefed us about a piece of news, and don't yet see it covered here, please bear with us.

Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012 (discount registration ends midnight next Monday!), we are covering stories in this issue in round-up/summary format. Due to the volume of news generated by the NAB Show last week, we anticipate that it will take us a few more days to catch up: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

[itvt] is pleased to present the latest edition of INdustry, our new column by interactive TV industry veteran, Michael Collette, managing director of MediaTech Strategies.

Because the [itvt] editorial team is on the road this week, we are covering stories in this edition of the newsletter in round-up format:

--By Steve Donohue

Interactive TV advertising agency, BrightLine, said Tuesday that it has conducted a study--drawing on its own research and on "complementary data from other public sources"--which shows that "tech-savvy moms in the US" use their remote controls to engage with interactive TV ads at higher rates than they engage with online ads or traditional 30-second spots. In addition, the company claims, mothers show a higher propensity to click and engage with relevant content on TV than do other key consumer segments, including males 18-24. (Note: Last June, BrightLine also issued a report that claims that Hispanic/Latino consumers click on interactive TV ads at rates more than twice those of the general market--see the article published on itvt.com, June 25th.)

Because the [itvt] editorial team is busy working on TVOT NYC Intensive (November 18th in New York City), our new show on the national interactive TV platform and the emerging ITV economy, we are covering recent news in round-up/summary form. We apologize for any inconvenience to our readers.

Interactive TV advertising agency, BrightLine iTV Marketing Specialists, has named Phyllis Ehrlich to the newly created position of SVP of business development. Reporting to CEO, Jacqueline Corbelli, she will be a member of the company's management team and will be based in its New York City headquarters.