Bravia

Sony Spotlights Internet TV in Bravia Ad Campaign

Sony makes the ability for TV viewers to connect to the Internet the centerpiece of an ad campaign for its new line of Bravia LCD HDTVs. 

Its strategy is a departure from previous ad campaigns, which have focused on screen size and resolution. "It's Internet and TV combined. It's movies, music and apps, all streamed through the Internet," Sony says in its new spot, with actor Christian Slater providing the voiceover. The ad walks viewers through 40 years of TV history, from black-and-white screens to color, to present day, where viewers can surf the Web on a 3DTV. 

OTT Specialist, Roku, in Multi-Year Deal with Ultimate Fighting Championship (UFC)

--Two New Subscription-Based Channels--Kung Fu Theater and Cowboy Classics--also Launch on Roku
--Sony Teams with FIFA to Stream World Cup Programming on Bravia Connected TV Devices in Europe
--Playcast's Games-On-Demand System Now Supports HD
--Netflix Now Supporting Instant Streaming of HD Titles to PC's and Macs

OTT specialist, Roku, and pay-per-view event provider, Ultimate Fighting Championship (UFC), announced a multi-year deal, late Sunday, that will see all major UFC events featured on Roku, starting with the May 29th UFC 114: Rampage vs. Evans PPV event from the MGM Grand Garden Arena. "We are always looking at the latest technology and the newest ways to bring the UFC experience to our fans," UFC president, Dana White, said in a prepared statement.

News Round-Up I: Connected TV

--DivX Launches DivX TV: Will Be Deployed by LG Electronics
--Home Jinni Launches Social Entertainment Platform/Media Center for Android-Based HDTV's/BDP's
--LG Electronics Expands its Netcast Entertainment Access Service
--Panasonic Adds Fox Sports, Netflix, Pandora, Twitter and Skype to Viera Cast
--Samsung Launches App Store, Napster Launches TV Widget on Samsung's Internet@TV
--Sony Launches 3D-Enabled Bravia Connected TV's, Blu-ray Players
--Toshiba Launches Broadband-Connected CELL TV, Featuring 2D-to-3D Conversion and More
--Trinity Convergence Working with Skype to Embed Skype Video Calling in Connected TV's
--Vizio Launches New Connected HDTV's, Expands its Vizio Internet Apps Service

A number of pieces of connected TV news came across [itvt]'s desk, Tuesday. Here is a brief--and by no means exhaustive--round-up (note: also see "Vudu Unveils Vudu Apps OTT Service," "ActiveVideo Networks in Deal to Provide Blockbuster with Cloud-Based User Interface," and "Showtime Networks, Betfair Launch Interactive TV Widgets"):

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