AR

Because the [itvt] editorial team has been working on TVOT NYC Intensive 2011, we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

Because the [itvt] editorial team was recently on the road for several weeks--and has also been working on TVOT NYC Intensive 2011--we are covering stories in this issue in round-up/summary format. We anticipate that it will take us a few more days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

Munich-based augmented reality specialist, metaio, has teamed with the UK's Royal Mail service; near field communication (NFC) and 2D bar coding specialist, RBIT; and digital marketing agency, m2end, to add a thematically related interactive enhancement to the Royal Mail's new "Great British Railway" special stamp issue.

Due to the large volume of interactive TV-related news generated over the past few days, we are covering stories in this issue in round-up/summary format. Our regular news coverage will return shortly.

Here are some other interactive TV-related stories we didn't have room for in this issue:

Here are some other interactive TV-related stories we didn't have room for in this issue:

Augmented reality specialist, Total Immersion, last week announced the launch of D'Fusion for Adobe Flash Player. According to the company, the new product is a solution to the increasing demand from online marketing professionals and advertisers for "easily accessible augmented reality experiences for a wide audience of consumers."

Unlike previous Web-enabled AR solutions, Total Immersion claims, D'Fusion for Adobe Flash Player avoids the need for a specific AR plug-in download, as it is actually built into the latest version of the Flash plug-in itself. Adobe Flash Player already reaches 99% of Internet-enabled desktops, the company says, making AR experiences ready for use on a much larger scale than before.

Munich-based augmented reality specialist, metaio, has launched a new version (2.1) of its Unifeye Mobile SDK that it says offers new features and functionality which take full advantage of the new iPhone OS 4.0 camera access API to enable the creation of image (vs GPS)-based augmented reality experiences on the iPhone. According to the company, Unifeye is currently the only SDK for creating mobile AR applications that support image processing (i.e. image recognition and tracking) on all major mobile platforms: iPhone, Android, Symbian and Windows Mobile.

Here is a round-up of some other interactive TV-related stories that we didn't have room for in this issue:

Here is a round-up of some other recent interactive TV-related stories that we didn't have room for in this issue:

Zugara, a Los Angeles-based interactive marketing company that has developed a number of high-profile augmented reality applications (see, for example, the article published on itvt.com, November 17th), contacted [itvt] Tuesday to let us know that it recently worked with BBDO and Zoic Studios to develop a soccer-themed AR app for AT&T that ran within a banner ad on ESPN.com.

Because the [itvt] editorial team has been on the road the past few weeks, we are covering recent news stories in summary/round-up form. We apologize for any inconvenience to our readers. We will resume our regular format and publishing schedule tomorrow (Tuesday).

Because the [itvt] editorial team has been on the road the past few weeks, we are covering recent news stories in summary/round-up form. We anticipate that it will take a couple of days for us to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us. We apologize for any inconvenience to our readers.

The [itvt] editorial team will be on the road this week and next, so we will be covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. We apologize in advance for any inconvenience to our readers.

Amsterdam-based augmented reality specialist, Layar, on Wednesday unveiled the latest version (3.5) of its flagship platform, the Layar Reality Browser. The new version is currently available for Android, and an iPhone version is slated to be available shortly. According to the company, the rapid growth of content for its platform has increased the need for real-time, location-based search.