--Coca-Cola Promotes NOS Energy Drink via Interactive YouTube Video
--Espial Powers VOD for KPU Telecommunications
--ESPN Revamps its ESPN on Xbox Live Service
Because the [itvt] editorial team has been working on TVOT NYC Intensive 2011, we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.
--Procter & Gamble Promotes its Cheer Detergent Brand via Interactive YouTube Video
--Rentrak Expands into the European VOD Market
--Rentrak in VOD Measurement Deals with ARC Entertainment, Oscilloscope Laboratories
Because the [itvt] editorial team has been on the road the past few weeks--as well as working on our second annual TVOT NYC Intensive event--we are covering stories in this issue in round-up/summary format. We anticipate that it will take us a few more days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.
--Reveals Secret for Using Annotations to Enable Interactivity Within a YouTube Video, rather than Between Videos
 In this recorded episode of [itvt]'s talk radio show, "Radio [i]tvt," the inventor of YouTube Annotations (i.e.
--BT Vision Plans to Undercut Sky's Pricing of Premium Sports Programming
--CBS to Air Interactive Show Featuring Super Bowl Commercials
--DVPRemote v. 1.4 Released
--Google Seeks Patent for System that Would Enable Advertisers to Create Own Interactive Overlay Ads
--ITU Releases Three-Stage Roadmap for 3D TV, Sky Taps 3ality for its New 3D TV Service
--Kaltura Launches Video Extensions for Joomla
--Microsoft Said to Be in Talks to Offer ESPN on Xbox
--NBC Unveils Broadband Video Plans for Winter Olympics
--never.no to Showcase Enhancements to its Interactive TV Product Line at BVE 2010
Because the [itvt] editorial team is busy working on The TV of Tomorrow Show (March 3rd-4th in San Francisco) and on our new, post-TVOT EBIF Intensive event (March 5th in San Francisco), we are covering a number of stories in this issue in summary form:
--Plus: A Day in the Life of...Softel CEO, Sam Pemberton
[itvt] has just published interviews 1) with Robert Hayes, SVP and general manager of digital media at premium programmer, Showtime Networks, and Andre Sala, the company's manager of digital content distribution; and 2) with Nick Alt, CEO of interactive video commerce specialist, ConciseClick.
--In Year Since Launch, Service Has Been Used to Create Interactive Narratives, Games, Menus and More
In a posting on its corporate blog, Monday, YouTube noted that its Interactive Video Annotations service--a set of tools that allow users to add text and hyperlinks directly onto their videos--is now one year old. According to the company, the service has since its summer, 2008 launch been "put to use with increasing sophistication" in order to, among other things:
--YouTube Officially Confirms 3D Experiment
Charlotte, NC-based advertising agency, BooneOakley, has used YouTube's Video Annotations feature (note: the Video Annotations feature allows users to enhance their videos with links to supplemental information, or to other videos; among other things, it can be used to create interactive video narratives, where viewers click to choose the next scene) to create an interactive video that serves as its main Web site.
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The 2nd Annual TVOT NYC Intensive
The second annual TVOT NYC Intensive took place on Monday, December 5th at 730 Third Avenue in Midtown Manhattan. We would like to thank everybody who participated and attended for making the event a success!
Read more about the highlights - video and photos to be posted soon.
To find out about future event sponsorship and exhibition opportunities, contact us at swedlow@itvt.com or 415-824-5806
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