360

Because the [itvt] editorial team is on the road this week, we are covering stories in this edition of the newsletter in round-up format:

Australian/British drum-and-bass band, Pendulum, has released a music video that employs a Flash-based 360-degree interactive video technology, called MATIvision, from a Greek company called Analysis Systems Research (note: other companies in the 360-degree interactive video space include Immersive Media and yellowBird).

Immersive Media, a company that has developed a patented technology, dubbed imLIVE, that enables viewer-controlled, 360-degree, live, full-motion, interactive video experiences (note: the experience of watching video powered by the technology is akin to watching a video version of Google Street View), announced last week that it is making available 360-degree, interactive, online video footage of the earthquake devastation in Haiti free of charge to relief agencies, government departments and news-gathering organizations involved in the ongoing recover efforts.

Immersive Media--a company which has developed a patented technology, dubbed IM LIVE, that enables viewer-controlled, 360-degree, live, full-motion, interactive video experiences (note: the experience of watching video powered by the technology is akin to watching a video version of Google Street View), and which recently announced a deployment of the technology with Canada's MuchMusic (see the article published on itvt.com, November 9th)--last week announced deployments with CBC/Radio-Canada and with MTV Networks.

Immersive Media, a Portland, Oregon-based company that has developed a patented technology, dubbed IM LIVE, that enables viewer-controlled, 360-degree, live, full-motion, interactive video experiences (note: the experience of watching video powered by the technology is akin to watching a video version of Google Street View), will today announce a deployment of the technology with Canada's MuchMusic, which plans to use it to stream live video from its MuchOnDemand studio to visitors to its Web site, muchmusic.com, in order to complement its on-air programming.

A Dutch company called yellowBird has launched a system that brings to video the kind of 360-degree point-of-view-changing capability provided by Google Streetview. According to the company, the system uses a "Google Streetview-like" six-lens camera that creates an "all-encompassing...3D video" which can be played online on any computer equipped with Adobe Flash. The company says that its co-founder, Rafael Redczus, started working on the technology behind the new system almost a decade ago: "The viewer becomes the director, who can choose what he wants to see from his position," Redczus said in a prepared statement.