140 Proof

Interactive TV News Round-Up (I): 140 Proof, ADB, VOO

--140 Proof Launches In-App Social Video Ad Unit
--ADB Tapped by Belgium's VOO to Power HD Interactive TV Service
--ADB Reports 2011 Financial Results
Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012 , we are covering stories in this issue in round-up/summary format. 140 Proof , which offers a social advertising platform for Twitter and Facebook , has launched an in-app social video ad unit. "This is the first time advertisers will be able to serve video content to consumers within their favorite social apps," the company states in its press materials...