This Technology

As most of you are probably aware, [itvt]'s daily news reporting was on hiatus for several weeks, because our editorial team was working on TVOT NYC Intensive 2012 and then taking a post-event break. In order to catch up with the news we missed during that period--as well as the huge volume of news generated last week by CES 2013--we are covering stories in headlines/round-up format (note: we have marked older stories with the date they originally broke). We expect it will take us a couple of weeks to catch up with all recent developments, so if you have sent us a press release or briefed us about a piece of news, and don't yet see it covered here, please bear with us.

Because the [itvt] editorial team is busy working on our upcoming TV of Tomorrow Show event, TVOT NYC Intensive (December 10th in New York City), we are covering stories in this issue in headlines format:

Because the [itvt] editorial team has been busy working on The TV of Tomorrow Show, we are covering stories in this issue as a series of headline round-ups with hyperlinks to press releases and other news sources.

Due to the large volume of news being generated this week by the Cable Show, we are covering today's stories in abbreviated round-up/summary form:

Due to the large volume of news being generated this week by the Cable Show, we are covering today's stories in abbreviated round-up/summary form:

Due to the large volume of news being generated this week by the Cable Show, we are covering today's stories in abbreviated round-up/summary form:

U.S. cable operators may be ready to add interactive advertising to video-on-demand programming, based on the results of interoperability tests that CableLabs held recently in Colorado. 

Among the interactive features CableLabs and 11 technology suppliers demonstrated at its Interoperability Lab event was the ability to run interactive applications within VOD content, including a VOD server playing an ad with a RFI (request for information) application. 

US cable-industry research, development and standardization body, CableLabs, is trumpeting the success of an Advanced Advertising Interop event it held, June 14th-18th, to prove interoperability, based on the SCTE-130 standard, across a number of advertising interfaces. The weeklong event was organized in partnership with SCTE DVS/Working Group 5, the SCTE committee charged with working on advanced advertising, and with Canoe Ventures, the company tasked with implementing the US cable industry's plans for interactive and addressable advertising.

Cloud-based interactive TV specialist, ActiveVideo Networks, and advanced advertising technology provider, This Technology, on Wednesday announced a joint initiative that they say will enable cable operators and programmers to improve monetization of and control over advanced VOD advertising. According to ActiveVideo, the initiative will "help grow the iVOD category" (note: for more on ActiveVideo's "iVOD" concept, see the article published on itvt.com, May 12th).

Interactive TV and advanced advertising technology provider, OpenTV, on Tuesday unveiled a new campaign management solution designed specifically to serve the VOD advertising marketplace. Dubbed EclipsePlus/xG OnDemand and scheduled for beta release next month, the new solution--which OpenTV is demo'ing in its booth (1301) at the NCTA Cable Show in Los Angeles--is billed by the company as supporting the backoffice requirements to monetize dynamic VOD inventory such as short-form (pre-, mid- and post-rolls) and long-form (showcase) advertising.

Video-on-demand distribution services provider, TVN (note: the company recently announced that it would merge with Avail Media--see article posted on itvt.com, May 19th), and This Technology, a provider of dynamic metadata and advertising supply management software for digital TV, will today announce an integrated solution that they say will provide advanced advertising content and advertising supply management for delivered VOD assets.