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KWSB, a WB Tribune affiliate station, Campbell Mithun, ad-agency, and RespondTV collaborated on these 2 ITV commercial advertisement apps for the San Diego Zoo and Wild Animal Park. These single screen, enhancedTV-style ads will be viewable on all ATVEF-compliant set-top boxes - such as WebTV Plusses, AOLTVs, and Microsoft's UltimateTV units - in the region. App/data hosting, serving, reporting and transaction-processing services will be managed by RespondTV in San Francisco.
Producer : Campbell Mithun
Platform: WebTV Plus, AOLTV, Ultimate TV
Appeared: July-September 2001
San Diego Wild Animal Park
San Diego Zoo
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