July 2009
We are pleased to offer access to our past Interviews.
Eventually we plan to make our entire archive available to our readers - all the way back to 1998!
Radio: Softel CEO, Sam Pemberton
In this recorded episode of [itvt]'s talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," Sam Pemberton, CEO of Softel, a company best known to [itvt] readers for its MediaSphere interactive TV playout solutions (it also offers solutions for subtitling and captioning, audio description, ancillary data processing, teletext and more), updates us on his company's recent a
Radio: Ian Blaine, Founder and CEO of thePlatform
In this recorded episode of [itvt]'s talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," Ian Blaine, founder and CEO of Comcast-owned w
hite-label video management and publishing company, thePlatform, provides an in-depth overview of his company and the space in which it operates.
Radio: The BBC's Managing Editor of TV Platforms, John Denton, Discusses BBC Red Button
In this recorded episode of [itvt]'s talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," the BBC's managing editor of TV platforms, John Denton, provides a comprehensive overview of the corporation's BBC Red Button interactive TV service, which is available on all the UK's major digital TV platforms.
Radio: SPRX Mobile Co-Founder, Maarten Lens-Fitzgerald
--Discusses Company's Layar Browser and the Emerging Augmented Reality Space
Dutch mobile technology provider, SPRXmobile, recently announced that it is opening up its mobile augmented reality browser, Layar, which it launched just last month, to developers. The browser, which will initially be available free-of-charge in the Netherlands for handsets running the Android operating system, displays real-time digital information on top of a mobile phone's camera screen--effectively transforming reality into a giant, real-time interactive video experience.
Radio: Rovi (Macrovision) Chief Evangelist, Richard Bullwinkle
Radio: Anup Murarka, Adobe's Director of Technology Strategy and Partner Development for Flash
--Discusses Connected-TV, Over-the-Top Spaces, Open Screen Project and More
In this recorded episode of [itvt]'s talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," Anup Murarka, an interactive TV industry veteran who is currently director of technology strategy and partner development for the Flash Platform at Adobe Systems, discusses the emerging connected-TV and over-the-top markets and more.
Radio: Lawrence Brickman, Founder and Managing Partner of CloverLeaf Digital
--Discusses Company's Localized Walled-Garden Services and its Roadmap
In this recorded episode of [itvt]'s talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," Lawrence Brickman, founder and managing partner of CloverLeaf Digital, a Brooklyn-based interactive TV applications developer that specializes in building and managing localized "walled-garden" services, targeted primarily at smaller IPTV operators, provides an in-depth overview of his company and its strategy.
Radio: Google TV Ads' Keval Desai
In this recorded episode of [itvt]'s talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," the executive who heads up Google TV Ads, director of product management Keval Desai, provides an in-depth overview of Google's ongoing efforts in the TV advertising space.
Radio: ThinkAnalytics' Eddie Young and Pete Docherty
In this recorded episode of [itvt]'s talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," Eddie Young, CEO of data mining and business analysis company, ThinkAnalytics, and the company's CTO, Pete Docherty, provide an overview of their company and explain how its data mining technology and expertise is now being used to generate programming recommendations.
To listen to the interview, CLICK HERE.














