"New Markets of the Multiplatform Interactive Video Ecosystem" at TVOT NYC Intensive 2011

[itvt] is pleased to present a video recording of the session, "New Markets of the Multiplatform Interactive Video Ecosystem," which was one of the highlights of our recent TVOT NYC Intensive event (took place December 5th in New York City).

The session was described in the TVOT NYC Intensive 2011 brochure as follows:

"This session, which brings together panelists from a number of disparate industries that are being impacted by the emergence of multiplatform interactive video, will explore the ways in which this new (multi)medium is breaking down the barriers between these industries, in a way that gives rise to new markets which take advantage of convergence. Topics to be addressed include the emergence of newspapers as video programmers, efforts to package multichannel services as connected-TV apps that are available nationally ('the cable app'), efforts to make pay-TV programming available to subscribers across platforms ('TV Everywhere'), strategies for monetizing hybrid-TV services, new-media strategies for the film business, how advertising agencies are reinventing their media-buying and engagement strategies to take advantage of multiplatform interactive video, and more."

Panelists included:

• Alisa Bowen, General Manager, Wall Street Journal Digital Network
• Joan Hogan Gillman, President of Media Sales, Time Warner Cable
• Ed Humphrey, President of the Americas, Softel
• Cliff Marks, President of Sales and Marketing, National CineMedia
• Roland Noll, Executive Director of IPTV Product Management, AT&T
• Arthur Orduna, Chief Product Officer, Canoe Ventures (Moderator)

(Note: [itvt]'s regular daily news coverage will return shortly.)