Interview: Jeff Siegel, Rovi's SVP of Global Media Sales, on the Company's Connected-TV Advertising Efforts

In this recorded episode of [itvt]'s talk radio show, "Radio [i]tvt," Jeff Siegel, SVP of global media sales at Rovi, discusses the company's connected-TV advertising network, which delivers ads to such platforms as Samsung, Sony and Toshiba. Among other things, he explains how viewers are interacting with the ads on the network, describes the kinds of data these interactions are generating, and provides information on other recent and forthcoming developments in Rovi's connected-TV advertising efforts, some of which have yet to be officially announced.