[itvt] is pleased to present a video of "A Moment in Time: The Business Case for Single- and Multi-Screen Interactivity," a panel session at The TV of Tomorrow Show 2011 (took place May 17th-18th in San Francisco). The panelists for the session were:
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Mike Bloxham, VP of Insights and Consulting, Trendline Interactive
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Joe Gillespie, President and CEO, Zoove
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Gerard Kunkel, Former SVP of User Experience and Product Design at Comcast (Moderator)
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Olivier Lacour, VP of Design, NDS
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John P. Roberts, SVP of Digital Content and Cross-Platform Entertainment, The Hub
The session was described in the TVOT 2011 brochure as follows:
"At a point in time when support for single-screen interactive TV has finally become broadly implemented across pay-TV platforms, mobile devices--including smartphones, tablets and laptops--have begun to emerge both as programming platforms in their own right and as interactive companion platforms for TV viewing. This session will explore the fast-evolving interrelationships between single-screen and multi-screen interactive TV both from a user-experience perspective and from a business perspective, asking such questions as: Will consumers and content developers prefer a single-screen or a multi-screen interactive experience, and--if their preference is for multi-screen experiences--on which screens? What are the business cases for developing and deploying both--or either--single-screen and/or multi-screen interactive experiences? And how, specifically, should the ITV community develop cross-platform experiences that simultaneously engage viewers and deliver a meaningful ROI?"
