Interview: Ensequence's Kevin Hurst on the Company's New Interactive TV Deal with Comcast Spotlight
itvt-Ensequence - Kevin Hurst by itvt
Interactive TV solutions provider, Ensequence, announced Tuesday that Comcast Spotlight has licensed the Ensequ
ence iTV Manager Service Provider Edition to enable the ongoing roll-out of EBIF-powered local interactive TV advertising (note: for more on the announcement, see the article in this issue). Earlier this week, [itvt]'s Tracy Swedlow interviewed Ensequence's VP of marketing and business development, Kevin Hurst, about the company's relationship with Comcast Spotlight, and about it
s future plans for the iTV Manager platform.
North America
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