Interactive TV solutions provider, Ensequence, announced Tuesday that Comcast Spotlight has licensed the Ensequence iTV Manager Service Provider Edition to enable the ongoing roll-out of EBIF-powered local interactive TV advertising (note: for more on the announcement, see the article in this issue). Earlier this week, [itvt]'s Tracy Swedlow interviewed Ensequence's VP of marketing and business development, Kevin Hurst, about the company's relationship with Comcast Spotlight, and about its future plans for the iTV Manager platform.
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ence iTV Manager Service Provider Edition to enable the ongoing roll-out of EBIF-powered local interactive TV advertising (note: for more on the announcement, see the article in this issue). Earlier this week, [itvt]'s Tracy Swedlow interviewed Ensequence's VP of marketing and business development, Kevin Hurst, about the company's relationship with Comcast Spotlight, and about it
