"Tcommerce: Transforming the Economics of Television" at TVOT NYC Intensive

[itvt] is pleased to present an AUDIO RECORDING of "Tcommerce: Transforming the Economics of Television," a session at TVOT NYC Intensive (November 18th, 2010).

The panelists for the session were:

* Elizabeth Braiman, manager of distribution development, A&E Television Networks
* Bill Brand, EVP of programming, marketing and business development, HSN
* Ellen Dudar, chief product officer, FourthWall Media
* Mike Fitzsimmons, CEO, Delivery Agent
* Debra Friar, VP of marketing, Catalina Marketing Corp.
* Jim Turner, SVP of product, Canoe Ventures (moderator)
* Mark Wenger, senior manager of product management, PayPal

The session was described in the TVOT NYC Intensive brochure as follows:

"This session features a panel of executives who are closely involved in the US cable industry's ongoing roll-out of tcommerce, as well as an executive from a broadcaster that has pioneered tcommerce in the US. The panelists will update attendees on the current status of cable's tcommerce roll-out, and will also examine cable's tcommerce plans for the future. In addition, they will explore the larger question of whether and how tcommerce--and the direct monetization of programming and advertising that it promises to make possible--could fundamentally transform the economics of television."

(Note: [itvt]'s regular daily news coverage will return shortly with a round-up of all the recent interactive TV-related developments from CES and beyond.)