"Pay TV Embraces IP and the Cloud" at TVOT NYC Intensive

[itvt] is pleased to present an AUDIO RECORDING of "Pay TV Embraces IP and the Cloud," a session at TVOT NYC Intensive (November 18th, 2010).

The panelists for the session were:
* Braxton Jarratt, CEO of Clearleap
* Craig Leddy, principal of Interactive TV Works (moderator)
* Tara Maitra, VP and general manager of content services and advertising sales at TiVo
* Paul Ranger, sales and marketing director for interactive at NDS
* Edgar Villalpando, SVP of marketing at ActiveVideo Networks
* Rachelle Zoffer, director of interactive TV content strategy and acquisition at Verizon FiOS TV

The session was described in the TVOT NYC Intensive brochure as follows:

"This session will explore the various ways in which the pay-TV platform is opening up to broadband content and to IP-based applications and services, and will also attempt to determine whether this embrace of the Internet and IP technology has the potential to transform programming, advertising and the pay-TV offer in general.

"Topics to be addressed include how operators can leverage the cloud to expand the limits of the EBIF-based cable interactive TV platform with rich interactive content and applications; how operators can also use the cloud to offer highly localized on-demand content; how the convergence of pay TV and broadband is making possible new kinds of content partnerships; whether this convergence has the potential to make advertising more trackable and accountable, and more "direct" (by facilitating tcommerce and RFI functionality); whether new forms of programming and entertainment can be envisaged that take full advantage of this convergence; and how major operators are working on opening up the cable API to support interaction via the iPad and other IP-based companion devices."

(Note: [itvt]'s regular daily news coverage will return shortly with a round-up of all the interactive TV-related developments from CES.)