Radio: Interactive TV Marketing Expert, Tim Hanlon, on his New Role at Catalyst S+F

Earlier this month (see the article published on itvt.com, May 5th), [itvt] reported that high-profile interactive TV advertising industry figure, Tim Hanlon, had joined Catalyst S+F, a company which bills itself as specializing in "providing mission-critical advice and execution to innovation-oriented start-ups, brands and investors," as a partner. According to the company, Hanlon, who was previously managing director of Publicis Groupe's VivaKi Ventures, will be responsible for its venture investment and advisory strategies, as well as its lead consultant on advanced media issues. He will also open a Chicago office for the company.

In this recorded episode of [itvt]'s talk radio show, "Radio [i]tvt," Hanlon discusses his new role at Catalyst S+F; explains the company's goals and strategic partnerships, outlines the opportunities he sees for marketers on emerging interactive TV platforms; and much more.