Earlier this week (see the article published on itvt.com, May 12th), Delivery Agent, a company that specializes in developing what it calls "shopping-enabled" entertainment (i.e. ecommerce marketplaces) for entertainment/media companies (note: it claims to have developed such services for over 200 major entertainment properties, including broadcast networks ABC, NBC, CBS and Fox, as well as Discovery Communications, HBO, Showtime, A&E Television Networks, MTV Networks, Univision, Martha Stewart Living Omnimedia, The Weinstein Company, the Boston Celtics, and the Chicago Bulls), announced that it had acquired The Band, an interactive media agency which claims to have a proven track record of developing and deploying advanced media campaigns across the full spectrum of TV platforms, including cable, satellite and telco.
In this recorded episode of [itvt]'s talk radio show, "Radio [i]tvt," Delivery Agent's founder and CEO, Mike Fitzsimmons, explains the strategy behind the acquisition, and how his company plans to leverage The Band's capabilities going forward. Topics discussed include a new software offering that Delivery Agent plans to release to the market later this year; the various deployments the company is currently engaged in; the current status and future of the tcommerce space in general; and much more.
