Radio: Showtime's SVP and GM of Digital Media, Robert Hayes

In this recorded episode of [itvt]'s newly renamed talk radio show, "Radio [i]tvt," Robert Hayes, SVP and general manager of digital media at Showtime Networks, and Andre Sala, the company's manager of digital content distribution, discuss Showtime's various interactive digital media initiatives, including new interactive video games it has created for the shows, "Dexter" and "Californication," using YouTube's Annotations feature (note: the Annotations projects were led by Sala). Topics covered include Showtime's multiplatform delivery strategy, the company's long-time support for interactive TV, the significance to the company of Facebook and other social media platforms, how audiences are reacting to the company's various interactive and multiplatform offerings, and much more.