Radio: BlackArrow's Denhart and Troiano on the Company's VOD Ad Insertion Deployment with Comcast

Earlier this week (see the article published on itvt.com, October 13th), advanced advertising technology provider, BlackArrow, announced that its VOD ad insertion platform has gone live with Comcast in Jacksonville, Florida. According to the company, whereas ads have traditionally been inserted into VOD programs several weeks in advance of those programs being made available on an operator's VOD system, the BlackArrow Advanced Advertising System is enabling Comcast to insert ads into VOD programs dynamically, thus ensuring that the ads are timely and relevant--and therefore more effective.

In this recorded episode of [itvt]'s talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," BlackArrow CEO, Dean Denhart, and the company's president, Nick Troiano, provide an in-depth overview of BlackArrow's technology and strategy and of the new Comcast deployment. Topics discussed include the company's background and its multiplatform vision, its open technological approach, its future trajectory, and what it took to make the Comcast deployment happen.