Radio: Softel CEO, Sam Pemberton

In this recorded episode of [itvt]'s talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," Sam Pemberton, CEO of Softel, a company best known to [itvt] readers for its MediaSphere interactive TV playout solutions (it also offers solutions for subtitling and captioning, audio description, ancillary data processing, teletext and more), updates us on his company's recent activities and discusses the current state of the interactive TV space in general. Topics covered include Softel's new deals with Shaw Communications and Ensequence (this is the first time that the company has discussed these publicly); new EBIF projects, involving major operators and broadcasters, that it is currently working on; where it sees the opportunities in the EBIF space; interesting interactive TV applications that the company is currently serving; how the company is working to deliver interactive, addressable and localized advertising applications; how the company views the emerging over-the-top and TV widgets spaces; its experience working with multiple different middleware platforms; and much, much more.