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Radio: Google TV Ads' Keval Desai

Submitted by tracyswedlow on July 9, 2009 - 10:51pm

In this recorded episode of [itvt]'s talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," the executive who heads up Google TV Ads, director of product management Keval Desai, provides an in-depth overview of Google's ongoing efforts in the TV advertising space. Topics discussed include why Google decided to move into TV advertising; the company's deployment with DISH Network and its plans for targeting the US cable space; how the company views such initiatives and standardization efforts as Canoe, EBIF and tru2way; how the company's platform works with YouTube; and much, much more.

 

To listen to the interview, please CLICK HERE.

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TVOT NYC Intensive

The 2nd Annual TVOT NYC Intensive

The second annual TVOT NYC Intensive took place on Monday, December 5th at 730 Third Avenue in Midtown Manhattan. We would like to thank everybody who participated and attended for making the event a success! 

Read more about the highlights - video and photos to be posted soon.

To find out about future event sponsorship and exhibition opportunities, contact us at swedlow@itvt.com or 415-824-5806

TRACY'S TWEETS