Radio: Visible World's Seth Haberman Discusses Addressable Advertising

In this recorded episode of [itvt]'s talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," Seth Haberman, founder and CEO of addressable advertising specialist, Visible World, provides an in-depth overview of the addressable advertising space and his company's place in it.

Topics discussed include the definition of addressable advertising; how addressable advertising will change the advertising industry's established business models; the sometimes-rocky nature of the relationship between the cable industry and broadcasters, and whether the cable-industry addressable and interactive TV advertising joint venture, Canoe Ventures, can improve that relationship; the impact on the advertising industry of services such as Google AdSense and Google TV Ads; the implications of those services for set-top box-based advertising; the significance of "creative versioning"; and much, much more.

To listen to the show, click here:
http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/04/27/Visible-World-CEO-Seth-Haberman-on-Addressable-Advertising