Radio: Rebecca Rusk Lim on Starz' New EBIF Application

In this recorded episode of [itvt]'s talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," Rebecca Rusk Lim, senior director of advanced services at Starz (and a recipient of a 2009 [itvt] Award for Leadership in Interactive and Multiplatform Television), discusses the company's new, EBIF-based "Enteract Now" application, which debuted at the NCTA Cable Show last week and which allows viewers to instantly link--via on-screen shortcuts--to the on-demand version of the movie or TV program they are currently watching on a Starz, Encore or MoviePlex linear channel.

Topics discussed include the thinking behind the development of the new app; Starz' interactive TV strategy in general; the prospects of the ETV/EBIF spec; interactive TV at the Cable Show; and more.

To listen to the show, click here.