Radio: Starcom’s Tracey Scheppach on the Future of TV Advertising

In this recorded episode of [itvt]’s talk radio show, “The TV of Tomorrow Show with Tracy Swedlow,” Tracey Scheppach, SVP and video innovation director at Starcom USA, provides an overview of the issues that new video technologies are presenting for the advertising industry.

Topics discussed include addressable advertising, its strengths and limitations, and how it is likely to develop over the coming year or so; what the emergence of new techniques for gathering data on commercial viewing behavior means for advertisers; the opportunities and challenges created by new techno

logies for delivering Internet content to the television; how new consumer viewing behaviors are necessitating new, “collaborative” advertising models and formats; how advances in video search technology–and the increased access to long-tail content that these advances make possible–are likely to change the advertising 

business; and much, much more.

To listen to the show, click here.