Sefy Ariely, VP of sales and marketing at IPTV middleware and applications provider, Orca Interactive, discusses some of the company's newest offerings. They include an end-to-end hybrid solution for delivering TV over the open Internet, social TV applications, and a personalization capability that makes use of fingerprint-recognition technology. Ariely also discusses Orca's new deployment in Russia, the company's roadmap for the coming year, the significance of IMS for the IPTV space, how the current economic crisis is impacting the IPTV market, and much more. To listen to the show, click here.