In this recorded episode of [itvt]'s talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," Comcast Media Center (CMC) COO, Gary Traver, and Homer Gonzalez III, product manager for CMC’s HITS AxIS offering (note: the latter, whose name stands for "Headend in the Sky Advanced Interactive Services," is a centralized platform that operates on the National Authorization System and that is billed as being designed to support developers of advanced OCAP/tru2way and ETV/EBIF interactive TV applications and to facilitate the deployment and management of those applications on cable systems serving small- to mid-sized markets), provide an overview of how HITS AxIS works and of the strategy and business model behind the platform. Topics covered include recent updates to the platform; the current state of interactive TV standards; CMC’s strategic relationships with companies such as Ensequence, itaas, Softel and Vidiom and with groups such as OEDN.net; and much more. To listen to the show, click here.