Earlier this week, Plano, Texas-based interactive TV technology provider, BIAP, announced that it has signed a five-year license agreement with Time Warner Cable that will see the latter using BIAP's ETV User Agent in its advanced advertising platform. According to the companies, the BIAP software will enable Time Warner Cable digital set-top boxes to run EBIF applications created by the operator itself, or by third parties such as broadcast networks. In addition, the BIAP ETV User Agent will support a new version of Time Warner Cable's MDN navigator, the companies say.
In this recorded episode of [itvt]'s talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," BIAP CTO, Aaron Ye, the company's chief scientist, Louis Slothouber, and its EVP of marketing, Dan Levinson, discuss the new Time Warner Cable deal and its significance. Topics covered include the interactive and targeted advertising capabilities that the BIAP ETV User Agent will provide for Time Warner Cable; how the new deployment relates to Project Canoe, the US cable industry's initiative to enable a national platform for targeted, interactive advertising (note: BIAP's offerings include a product dubbed "Canoe in a Box"); BIAP's plans for the future; and much more. To listen to the show, click here.
