[itvt] Blogcast: iWidgets Founder and CEO, Peter Yared

San Francisco-based start-up, iWidgets, recently unveiled its flagship iWidgets Social Syndication Platform and announced that CBS Interactive had signed up as the platform's first customer. The platform allows end-users to watch clips of CBS television shows directly within popular social networks and to interact with other viewers through such features as content-sharing, polls, ratings and contests. In this recorded episode of [itvt]'s talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," iWidgets founder and CEO, Peter Yared, discusses iWidgets' offerings, its new deal with CBS, and how the company is positioned in the broadband video and social networking spaces in general.

Topics covered include how content owners can use the company's platform to add interactivity to broadband video and then syndicate the resulting assets; the company's various partnerships; its business model; how it plans to evolve its platform going forward; and much more. To listen to the show, click here.