Fashion brand, French Connection, created this very well done vcommerce shopping service on YouTube called YouTique using the Annotations technology in a special embedded browser. It's very watchable, but to buy something, you have to click on the plus hotspot which takes you out of the video environment to a page where you can purchase the item of clothing (a bit disruptive). This requires you to watch and re-watch the videos, but maybe a good method for some. Excellent work overall. -- Tracy Swedlow, [itvt]
