Shodogg: Fetch / Toss / Share

Part of the energy at CES comes from those huge OEM booths displaying hundreds of awe-inspiring flat screens. I've blogged about the interactive marketing strategies those screens revealed (see LG & Panasonic on Interactive Television). But I also met entrepreneurs who had much to teach us about interactive television strategies. First up: Shodogg.

Tricks the Big Dogs Should be Sure to Learn

iTV is Connecting, Interfacing, Tossing, Ruling and Multiplying

For those who couldn't make CES this year, I've captured videos of the experts demonstrating interactive television marketing product. Here's Rovi's just released second generation TotalGuide 2 with content discovery and access features.

For those who couldn't make CES this year, I've captured videos of the experts demonstrating interactive television marketing product. Here's LookeeTV, a company that delivers 1,000+ channels in 60 languages via its connected TV device.

Will Keller is the founder and president of WE Keller Group, a consulting firm that advises programmers, retailers and airlines on interactive television marketing strategy and execution. Follow Will on Twitter or learn more about his business here.

For those who couldn't make CES this year, I've captured videos of the experts demonstrating interactive television marketing product. Here's Yahoo's enhanced Connected TV.

Will Keller is the founder and president of WE Keller Group, a consulting firm that advises programmers, retailers and airlines on interactive television marketing strategy and execution. Follow Will on Twitter or learn more about his business here.

For those who couldn't make CES this year, I'm capturing videos of the experts demonstrating interactive television marketing product. Here's Sony's Google TV.

Will Keller is the founder and president of WE Keller Group, a consulting firm that advises programmers, retailers and airlines on interactive television marketing strategy and execution. Follow Will on Twitter or learn more about his business here.

For those who couldn't make CES this year, I'm capturing videos of the experts demonstrating interactive television marketing product. Here's LG's Smart TV Magic Motion remote - a definite improvement on viewer UI.

Will Keller is the founder and president of WE Keller Group, a consulting firm that advises programmers, retailers and airlines on interactive television marketing strategy and execution. Follow Will on Twitter or learn more about his business here.

For those who couldn't make CES this year, I'm capturing videos of the experts demonstrating interactive television marketing product. Here's LG's Smart TV with Google TV.

Will Keller is the founder and president of WE Keller Group, a consulting firm that advises programmers, retailers and airlines on interactive television marketing strategy and execution. Follow Will on Twitter or learn more about his business here.

Press Day was packed with press events by the large CE manufacturers. In the midst of corporate big wigs, soccer stars and Justin Timberlake, I learned more about where CE manufacturers are headed in terms of their interactive television strategies.

I navigated the packed 2012 CES Unveiled press event Sunday where key CES vendors give the press a sneak peak of their product. Here are brief summaries along with pictures and video of those most relevant to the interactive television marketing industry.

Dyle Mobile TV: Mobile Content Venture (MCV, a joint venture that operates Dyle Mobile TV service) demoed two products that deliver live mobile television to smart phones (in this case from Metro PCS) and tablets (via Belkin device). Above is Erik Moreno, SVP Corporate Development - Fox Networks Group who is co-General Manager of MCV demoing both devices.

2012 CES in Las Vegas kicked off for press with two informative briefings: (1) 2012 CES Trends to Watch; (2) Global Consumer Electronic Market Trends

2012 CES TRENDS TO WATCH

1. Hottest trend by far is wireless and wireless devices: apps for mobile devices, tablets, devices for streamed content and connected TVs.

2. Growing dichotomy between "pulling computing power out of devices" and into the cloud and "pushing computing into non-core devices" (e.g., smartphones).

3. Increasing consumer demand for natural interactions with electronic devices.

On the eve of CES I wanted to write a quick post that I once again hope is from a differing angle than most of what you are going to see being released. And you’ll see a lot. Last year the tweeting activity from CES alone shut down twitter twice. The march to CES has seen a huge amount of announcements in relation to the television ecosystem with even more coming at the show and in the weeks and months that follow. 

In 2012 I will...

Decide what I want to accomplish for my viewers and advertisers before beginning to design my interactive app.

Include a social media component in every second screen application and reward fans for sharing the app with others.

Build layers of increasing engagement complexity to capture both casual viewers and core fans but err on the side of simplicity.

Develop reskinnable templates — not one-off apps — to service multiple shows and develop apps that can run on multiple platforms & devices.

Accelerate my learning by executing one interactive application, however simple.

Warning: This post is going to be one of those that leans toward futuristic philosophical meanderings and ends with me coining new terms. You’ve been warned. Onto the show.

Saying that  video/TV content is becoming even more  fragmented is an understatement. As a consumer I can watch  incredible amounts of content across multiple screens from differing sources and this is growing with increased technology, as many certainly know from my numerous Connected TV articles.

5 T-Commerce Strategies Build a Breakthrough Experience

Earlier this month, Delivery Agent, A+E Networks and Verizon FiOS TV launched a shopping widget on History Channel. I've had an opportunity to talk to the iTV and t-commerce execs from each company and spend considerable time with the widget on my FiOS system. I'm impressed and here's five reasons why you should be too.

But first, check out the above Verizon promo for the widget (courtesy of A+E Networks and Verizon FiOS TV) so you can see first hand the consumer experience.