In 2012 I will...
Decide what I want to accomplish for my viewers and advertisers before beginning to design my interactive app.
Include a social media component in every second screen application and reward fans for sharing the app with others.
Build layers of increasing engagement complexity to capture both casual viewers and core fans but err on the side of simplicity.
Develop reskinnable templates — not one-off apps — to service multiple shows and develop apps that can run on multiple platforms & devices.
Accelerate my learning by executing one interactive application, however simple.