Talk about engaged fans, the Super Bowl serves them up like melted Velveeta on a corn chip (it was good). Typically one of the year's most watched programs and set of commercials, you'd think that the Super Bowl is perfect for engaging fans in interactive television.
Industry players certainly moved the ball forward, first and foremost the folks from Shazam, who enabled one in three ads. Meanwhile, Chevy promoted its Game Time app with thousands of prizes, including 20 trucks, NBC trumped it's Sports Talk app and you could fantasize about being at Detroit's Lucas Oil Stadium via the Super Bowl XLVI Guide.
Four Reasons Why iTV Didn't Score a TD