Agency: The Richards Group
Campaign: Biltmore Spring/Summer
Media Outlets: TV, Online
Biltmore, an 8,000-acre privately owned National Historic Landmark in Asheville, North Carolina, launched a geo-targeted branding and seasonal campaign in late March 2012 to drive awareness of the sprawling estate’s summer events. Biltmore’s TV commercials aired in locations that were targeted according to their proximity to the property, including Greensboro, Knoxville, Atlanta, Charlotte, Raleigh, Greenville and Spartanburg. Extending the campaign into the summer season with video, The Richards Group looked to ad management and distribution leader DG and its digital division MediaMind.
BROADCAST MEETS DIGITAL