Zachw945's blog

We will continue our deep dive into Social TV monetization and advertising in this 3rd segment (to find the first two check out the never.no blog and check out the never.no social TV platform while there...). I'll chat on some directly monetizable elements that social TV can provide to content providers as well as advertising benefits for brands and agencies.  We hear the term Social TV and Social TV Advertising quite often, yet rarely do we brush upon breaking the term down into the various formats that are on offer. So lets begin with...

Naturally Social Advertising

If you followed the last post (found here), you’ll remember that I said that there are many methods of monetizing Social TV we are exploring here at Never.no. Some of these are direct…which, keep waiting…I will REALLY delve into deep quite soon. That said, many elements are indirect, of which viewer engagement is of extreme importance to chat on.

Part 1: Driving revenue via Social Share

If there is any question that seems to be playing on repeat these days, it’s "how do we monetize Social TV?" It is pondered and asked regardless of platforms and mediums, whether we are talking about companion apps, traditional 2nd screens or connected TV. The bottom line is that when we talk about digital socialization around television, there is a gap of information as to how we can commercialize emerging TV formats.  

Understanding the true nature of Social TV and Participatory television is a lot less about technology and a lot more about psychology and sociology than most folks tend to realize or evangelize upon. Reading the media lately, we hear a lot about differingSocial TV trends that whilst all true, are lacking a very crucial understanding of the behavioral background needed to capitalize upon these trends, which we’ll touch upon here (You lucky devils).

This is another piece I’m syndicating straight from the Never.no blog, who is leading the Social TV and “Blendable Reality” space.

If Content is king and data is queen, surely interaction and socialization must be the other two members of the television royal family. I’m not yet making an interlude into anything even digital related, but expressing a truth that has been around for decades, way before the ‘Social TV’ phenomenon we know and love today.

I thought for my first blog on the behalf of Never.no at (www.never.no) whom,I believe is leading the social TV space, I would tackle a small topic. Ok, that might not be true, but at the least, I have changed my title from "Take That Henry Blodget at Businssinsider" to the current "Long Live Linear: Social TV and Participatory Television".

At lot of the  work we do at CTV Advertising tends to be greatly impacted by predictive analysis of trends within the emerging TV landscape for both advertisers and content owners. We take in an incredible amount of expert opinion and advice in these regards that is often on point, but equally, many that falter no matter the level of expertise distilled from. Today, I want to highlight two opinions that while widespread, need further commentary on their accuracy.

 People want to come home and just turn on the TV and zone out. It’s a lean back experience.

One of the most exciting elements of working in emerging technologies and new media is in trend prediction. (or sometimes predication) Deciphering consumer trends and behavioral directions to ascertain a variety of patterns that deeply affect business initiatives provides both challenges and opportunities.

Reactive posts are typically not my cup of tea, but sometimes a necessity to convey specific and necessary points of view. This one is going to be brief and I am going to keep it simple, but it needs to be stated and understood in it‘s larger implications.

While many of you were watching the big game, our Couch Consultants were hard at work...Ok, this isn’t exactly true, but armed with some CTV Advertising sponsored buffalo Wings and pizza ,we did give our couch consultants the task to provide insight into the second screen, social TV and at some further point, connected TV advertising from their respective watching locales.