Zachw945's blog

At lot of the  work we do at CTV Advertising tends to be greatly impacted by predictive analysis of trends within the emerging TV landscape for both advertisers and content owners. We take in an incredible amount of expert opinion and advice in these regards that is often on point, but equally, many that falter no matter the level of expertise distilled from. Today, I want to highlight two opinions that while widespread, need further commentary on their accuracy.

 People want to come home and just turn on the TV and zone out. It’s a lean back experience.

One of the most exciting elements of working in emerging technologies and new media is in trend prediction. (or sometimes predication) Deciphering consumer trends and behavioral directions to ascertain a variety of patterns that deeply affect business initiatives provides both challenges and opportunities.

Reactive posts are typically not my cup of tea, but sometimes a necessity to convey specific and necessary points of view. This one is going to be brief and I am going to keep it simple, but it needs to be stated and understood in it‘s larger implications.

While many of you were watching the big game, our Couch Consultants were hard at work...Ok, this isn’t exactly true, but armed with some CTV Advertising sponsored buffalo Wings and pizza ,we did give our couch consultants the task to provide insight into the second screen, social TV and at some further point, connected TV advertising from their respective watching locales.

So I promised a CES wrap-up and my thoughts on the Connected TV landscape including its numerous changes, innovations, evolution and yes, even challenges.  Like any year though and like any event, there is no such thing as a true “wrap-up”. CES and all of the numerous events that impact converging media and converging industries are always in a state of constant evolution and so a wrap-up would be a misnomer. Rather, it’s an evolution that takes years to take shape. That said, a growing image of the Connected TV market is taking place and it’s nothing short of exciting. Here is the latest in the spectrum from CES and the weeks before and after.

On the eve of CES I wanted to write a quick post that I once again hope is from a differing angle than most of what you are going to see being released. And you’ll see a lot. Last year the tweeting activity from CES alone shut down twitter twice. The march to CES has seen a huge amount of announcements in relation to the television ecosystem with even more coming at the show and in the weeks and months that follow. 

Warning: This post is going to be one of those that leans toward futuristic philosophical meanderings and ends with me coining new terms. You’ve been warned. Onto the show.

Saying that  video/TV content is becoming even more  fragmented is an understatement. As a consumer I can watch  incredible amounts of content across multiple screens from differing sources and this is growing with increased technology, as many certainly know from my numerous Connected TV articles.

Many of my readers who follow my company CTV Advertising will know that one of our initiatives recently has been our couch consultant program. Basically what we have been doing is pairing up a heavy duty television watcher with zero marketing background with a high caliber marketing consultant. We’ve been zoning into targeted watching behaviors to provide a new way to deepen research that is client  specific and incredibly subjective when concerning Connected TV advertising and marketing.

We live in a world where choice is ever increasing. If I go to the grocery store wanting to buy something as simple as Tea, I can choose from differing flavors, brands, types of sweeteners, vitamin contents; the list goes on and on and anything more I write, will only make me thirsty.  Choice in most instances is good. There is certainly an increasing amount of choice just starting to develop when we look at second screen companion Apps for television and social TV companions.