The internal electronic module can add Internet connectivity to an existing TV chassis quickly, while improving the user experience, ensuring hard content protection and providing a means for late differentiation to address a fragmented market.
The Connected TV market is currently growing at a fast pace, based on two technology solutions: either a single-chip approach or a modular two-board approach. The single-chip approach suffers from three main weaknesses: low responsiveness, weak content protection and poor differentiation. Low responsiveness because priority is given to video processing, which results in poor Internet connectivity and a less-than-ideal user experience. Weak content protection because single chip solutions simply cannot implement the vast and varying content protection requirements that content providers impose. More importantly, only a modular approach enables late differentiation that allows TV manufacturers to provide dedicated solutions for content providers. In fact, content and service providers are increasingly targeting co-branding dedicated to TV market, a win-win situation for both parties. TV modules are therefore a proven and viable solution for addressing the conflicting requirements of different content and service providers, especially in fragmented markets such as Europe.
AwoX can attest to the success of the modular approach, as confirmed by the commercial launch of the first televisions that include AwoX Connected TV modules. The Thomson mywishTV is a range of TVs manufactured by TCL, with prices ranging from 750 Euros (32”) to 900 Euros (40”). To those TVs, AwoX Connected TV Module adds the CanalPlay VOD offer, a library made up of 7,000 content titles from the Canal+ portfolio, as well as DLNA Certified wireless connectivity. Additional Internet services are scheduled for release in early 2010, as part of this global OEM initiative targeting TV set manufacturers, Internet Service Providers and content aggregators.
Please feel free to come talk with us directly about this topic and meet AwoX at CES, Las Vegas, on January 7-10 in South Hall 3, Booth #3120.
