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mcollette's blog

Google TV: Does Video Search Shift the Balance of Search Power?

Interesting coverage this week of Google TV's efforts to develop partnerships with Hollywood.    It was not surprising to find TV powers that be generally reluctant to give Google the ability to monetize their videos.    First, they see lower revenue per view on the Internet.   Second, Google TV has no real business model for them other than, "the way we do things now on the Internet."   And third, TV Networks sell ads for their shows.   To hand this over to Google feels scary.   Without an obvious gain in revenue or efficiency, why would they do it.

 

But again, none of this is really a surprise.

 

Google TV: Things to make you go hmm....

A couple things to think about as we contemplate the emergence of Google TV.

The TV of Tomorrow Show 2012
June 12-13, 2012 San Francisco

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Event Will Feature 3 Tracks, Close to 150 Expert Speakers and Panelists, an Art Exhibit, and the 9th Annual Awards for Leadership in Interactive and Multiplatform Television

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