ekw23's blog

Clearly, the second screen is closely tied to the idea of social TV. Each week sees new social TV announcements, with startups like Umami and Bluefin Labs entering the social TV space.  And it’s not just little companies exploring this area - broadcasters like the BBC, NBC and ABC are all extending their digital strategies to include social.

Social TV is here and it is happening now; social media networks such as Twitter and Facebook are already complementing and enhancing the TV experience. The reality of how we watch video in the age of social TV takes engagement with content, and other viewers, to the next level.

The TV of Tomorrow Show has just wrapped up an action-packed two days.

This annual global gathering for executives, technologists and creatives working in the interactive and multiplatform television industry was the place to be this week.

These days, there is more TV and video content available than ever before- viewers can download, stream, watch,  and record just about any TV show they want.

Creating an online TV guide has become an increasingly popular and profitable strategy. Providers have found that TV Guides create a sticky page that visitors will return to time after time, enabling highly effective monetisation opportunities.

Social TV is being touted as the next big thing, and millions of consumers are jumping on board, and TV operators are finally starting to pay attention.

Turning on their TV, viewers are greeted by thousands of shows and hundreds of channels. This is an overwhelming level of choice; when viewers watch TV they want to relax. Instead, viewers often end up flipping through hundreds of channels looking for something relevant.

Enter personalised TV.

The idea of personalised TV is to present each viewer with the exact content that suits them- so they aren’t faced with thousands of TV shows and repeats they don’t care about  

Of course, personalised TV gives significant benefits to providers as well.