Here's the video I mentioned in my earlier blog where Piers Morgan interviews Conan O'Brien. Conan is very articulate on the evolution of his social TV strategy. This video is a bit longer than what I usual post but worth your time if you're interested in social TV - and who isn't?
Will Keller, President, Interactive TV Commerce, is the go-to guy for t-commerce sales strategy and execution. For more iTV insights, subscribe to Inside the Screen or follow him @iTVcommerce.