The [itvt] Community Blogstream
Following the announcement this morning (Tuesday January 31st) that BSkyB are soon to launch a standalone OTT non satellite or subscription based service to target the 13m homes in UK without a Sky subscription and rival both Netflix (UK) and Lovefilm, I wonder if this means that Sky will shortly buy the FetchTV assets of London based IP Vision Ltd. who recently entered administration? The two companies were already working closely together, and FetchTV offers all the functionality and capabilities Sky were describing this morning. Not that Sky necessarily need to buy them, but the technology used by the FetchTV platform is leading edge.
As always, the demos were the talk of the show. How DO I get my wife to let me spring for that quarter-inch thick, 55-inch OLED display? Definitely NOT by buying the robotic window cleaner as an anniversary gift. It seemed like the only thing missing was a Hawaii Chair demo.
So I promised a CES wrap-up and my thoughts on the Connected TV landscape including its numerous changes, innovations, evolution and yes, even challenges. Like any year though and like any event, there is no such thing as a true “wrap-up”. CES and all of the numerous events that impact converging media and converging industries are always in a state of constant evolution and so a wrap-up would be a misnomer. Rather, it’s an evolution that takes years to take shape. That said, a growing image of the Connected TV market is taking place and it’s nothing short of exciting. Here is the latest in the spectrum from CES and the weeks before and after.
Shodogg: Fetch / Toss / Share
Part of the energy at CES comes from those huge OEM booths displaying hundreds of awe-inspiring flat screens. I've blogged about the interactive marketing strategies those screens revealed (see LG & Panasonic on Interactive Television). But I also met entrepreneurs who had much to teach us about interactive television strategies. First up: Shodogg.
Tricks the Big Dogs Should be Sure to Learn
iTV is Connecting, Interfacing, Tossing, Ruling and Multiplying
For those who couldn't make CES this year, I've captured videos of the experts demonstrating interactive television marketing product. Here's Rovi's just released second generation TotalGuide 2 with content discovery and access features.
For those who couldn't make CES this year, I've captured videos of the experts demonstrating interactive television marketing product. Here's LookeeTV, a company that delivers 1,000+ channels in 60 languages via its connected TV device.
Will Keller is the founder and president of WE Keller Group, a consulting firm that advises programmers, retailers and airlines on interactive television marketing strategy and execution. Follow Will on Twitter or learn more about his business here.
For those who couldn't make CES this year, I've captured videos of the experts demonstrating interactive television marketing product. Here's Yahoo's enhanced Connected TV.
Will Keller is the founder and president of WE Keller Group, a consulting firm that advises programmers, retailers and airlines on interactive television marketing strategy and execution. Follow Will on Twitter or learn more about his business here.
For those who couldn't make CES this year, I'm capturing videos of the experts demonstrating interactive television marketing product. Here's Sony's Google TV.
Will Keller is the founder and president of WE Keller Group, a consulting firm that advises programmers, retailers and airlines on interactive television marketing strategy and execution. Follow Will on Twitter or learn more about his business here.
For those who couldn't make CES this year, I'm capturing videos of the experts demonstrating interactive television marketing product. Here's LG's Smart TV Magic Motion remote - a definite improvement on viewer UI.
Will Keller is the founder and president of WE Keller Group, a consulting firm that advises programmers, retailers and airlines on interactive television marketing strategy and execution. Follow Will on Twitter or learn more about his business here.
For those who couldn't make CES this year, I'm capturing videos of the experts demonstrating interactive television marketing product. Here's LG's Smart TV with Google TV.
Will Keller is the founder and president of WE Keller Group, a consulting firm that advises programmers, retailers and airlines on interactive television marketing strategy and execution. Follow Will on Twitter or learn more about his business here.
CE Manufacturers and iTV
Press Day was packed with press events by the large CE manufacturers. In the midst of corporate big wigs, soccer stars and Justin Timberlake, I learned more about where CE manufacturers are headed in terms of their interactive television strategies.

I navigated the packed 2012 CES Unveiled press event Sunday where key CES vendors give the press a sneak peak of their product. Here are brief summaries along with pictures and video of those most relevant to the interactive television marketing industry.
Dyle Mobile TV: Mobile Content Venture (MCV, a joint venture that operates Dyle Mobile TV service) demoed two products that deliver live mobile television to smart phones (in this case from Metro PCS) and tablets (via Belkin device). Above is Erik Moreno, SVP Corporate Development - Fox Networks Group who is co-General Manager of MCV demoing both devices.
2012 CES in Las Vegas kicked off for press with two informative briefings: (1) 2012 CES Trends to Watch; (2) Global Consumer Electronic Market Trends
2012 CES TRENDS TO WATCH
1. Hottest trend by far is wireless and wireless devices: apps for mobile devices, tablets, devices for streamed content and connected TVs.
2. Growing dichotomy between "pulling computing power out of devices" and into the cloud and "pushing computing into non-core devices" (e.g., smartphones).
3. Increasing consumer demand for natural interactions with electronic devices.
On the eve of CES I wanted to write a quick post that I once again hope is from a differing angle than most of what you are going to see being released. And you’ll see a lot. Last year the tweeting activity from CES alone shut down twitter twice. The march to CES has seen a huge amount of announcements in relation to the television ecosystem with even more coming at the show and in the weeks and months that follow.
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The 2nd Annual TVOT NYC Intensive
The second annual TVOT NYC Intensive took place on Monday, December 5th at 730 Third Avenue in Midtown Manhattan. We would like to thank everybody who participated and attended for making the event a success!
Read more about the highlights - video and photos to be posted soon.
To find out about future event sponsorship and exhibition opportunities, contact us at swedlow@itvt.com or 415-824-5806
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