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American Film Institute Enhanced TV Workshop
Prototype Development Teams: 2001Date: August 21
Only a few weeks post the American Film Institute EnhancedTV Workshop orientation event ([itvt] reviewed it in Issue 3.76) held at its campus in the Hollywood hills, advisors and staff of the workshop have announced the final teams that will help transform the 8 chosen projects into completed ITV prototypes. Final presentations will be shown at a special event coinciding with this year's Cable Western Show in the last week of November. During the late July orientation event, AFI staff members handed out a form to all participants, industry "mentors," and production advisors, upon which they were to write down the project or advisor with whom they preferred to work. In the last week or so, AFIETVW staff members followed these preferences to the best of their abilities. What's interesting about the teams this year is the proliferation of more commercial projects such as "The Daily Show with John Stewart," "Arli$$," "CNN Headline News," "Calloway Rule 35," and others. In fact, there are only 4 projects out of the 8 this year that are decidedly non-commercial, documentary-style programs. It's interesting as well to take a look at the teams because companies are clearly aligning themselves with content they want to help shape and relationships they want to make. Designated team members are currently meeting around the U.S. to discuss how to bring each producer/director's vision to life as an ITV application. Please see the teams below.
Accordian Dreams
Production Team: Galan, Inc.
Mentor Team:
Lead Mentor: Zentropy Partners
Animation Dynamics
James Brennan
Brian Seth Hurst, MediaXi
Microsoft TV (Dara Schoenwald)
Sony Corporation
Suzanne Stefanac, RespondTV
Callaway, Rule 35
Production Team: Tyee Euro RSCG
Mentor Team:
Lead Mentor: Filter Media & Proteus
Animation Dynamics
Katy Haberkern, ICM Breakpoint
Liberate Technologies (Blair Beebe)
Microsoft TV (Genessa Krasnow)
NDS Americas, Inc.
The Daily Show with Jon Stewart
Production Team: Comedy Central
Mentor Team:
Lead Mentor: Spiderdance
Cylo
Patrick Donoghue, Cablevision
David Jensen, Razorfish
Philip del Rivo, Tribal DDB
Microsoft TV (Todd Krieger)
Todd Mendeloff, Razorfish
Dr. Janet Murray, Georgia Tech
Suzanne Stefanac, RespondTV
Arli$$
Production Team: HBO
Mentor Team:
Lead Mentor: H Design
Jonathan Boltax, ShopNBC
Goldpocket
Brenna Hajek
Microsoft TV
Scott Peyton, Peyton & Assoc.
Seth Shapiro, DirecTV
Suzanne Stefanac, RespondTV
CNN Headline News
Production Team: Turner Networks
Mentor Team:
Lead Mentor: Beyond Z
Autonomy
Caroline Beck, Mixed Signals
KPMG
Liberate Technologies (Blair Beebe)
Dr. Janet Murray, Georgia Tech
Eukanuba Tournament of Champions
Production Team: Animal Planet
Mentor Team:
Lead Mentor: PushyBroad
BBC Technologies
Michael Becker
Kobalt Interactive
Microsoft TV
Ben Mendelson, Digital Commerce Lab
The New Americans
Production Team: Kartemquinn Films
Mentor Team:
Lead Mentor: Artifact
Atomic Fridge
Bob Mariano, Steeplechase
Dr. Janet Murray, Georgia Tech
Kan Papagan, Delmar MEDIA.Net
Sony Pictures Digital Entertainment
TRIK Media
People Like Us: Social Class In America
Production Team: Louis Alvarez & Andrew Kolker
Mentor Team:
Lead Mentor: Trapeze
AT&T Digital Media Center
FutureBrand
Carolyn May
Second Story Interactive
Aaron Sugarman, Agency.com
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