NBC Supplements Fall Shows with Online Video, Interactive Elements

--Lets Viewers Sample Shows on a Range of On-Demand Platforms

US broadcast network, NBC, is offering a range of broadband video and other supplemental content on its NBC.com Web site to accompany its fall season shows:

• For "America's Toughest Jobs" the site is offering exclusive deleted and bonus scenes, and extended contestant profiles.
• For "The Biggest Loser" the site is offering extended versions of the show's elimination scenes, exclusive weekly bonus scenes, recipes from Rocco deSpirito, and more of Alison McSweeny's blog.
• For "Chuck" the site is offering original Webisodes, as well as an interactive social network--dubbed "Inside Buy More"--which features games, quizzes and career advice from Big Mike, one of the show's characters.
• For "Crusoe" the site is offering weekly "making of" featurettes.
• For "Deal or No Deal" the site is featuring a weekly "Beat the Banker" interactive game as well as a "Banker Blog."
• For the final season of "ER," the site is offering an "ER Remembered" section that offers favorite moments from the show, user polls, and synopses of previous seasons.
• For "Heroes," the site continues to offer microsites which "delve into secrets revealed on-air," graphic novels, cast commentaries and Webisodes (note: for more on the "Heroes" Digital Experience, which just won an Emmy, see [itvt] Issue 8.04). In addition a "heroes versus villains" social networking experience is scheduled to launch in October.
• For "Kath & Kim," the site is offering a quiz, printable paper dolls for users to dress, and "Wine Time" Webisodes in which the show's characters discuss tabloid headlines. 
• For "Knight Rider," the site is offering a microsite containing the backstories of the show's characters, as well as blogs and interactive games.
• For "Law & Order: SVU," the site is offering a weekly production blog.
• For "Life," the site is offering a blog written by one of the show's characters. In addition a user-generated "Conspiracy Wall" went live this summer.
• For "Lipstick Jungle," the site is offering a monthly "Bonfire Magazine" featuring models from the Janice Dickenson Modeling Agency. It also continues to offer an ecommerce service called "Get the Look."
• For "My Name is Earl," the site is offering a blog from Randy, one of the show's characters, and special features tied to individual episodes.
• For "My Own Worst Enemy," the site is offering a "Janus Corporation" microsite that provides information on the show's agents. It is also offering Webisodes that introduce a new character who is trying to unravel the Janus/AJ Sun conspiracy.
• For "The Office," the site continues to feature a social network. It is also offering new Webisodes, deleted scenes, games, and blogs and microsites devoted to the show's characters.
• For "30 Rock," the site continues to feature weekly "Kenneth the Page" Webisodes and "Ask Tina" video responses," as well as "Under the Bleachers with John Riggi" which spotlights weekly guest stars, and a new feature called "Ask Tracy Jordan."

NBC is also conducting a promotional push for its fall-season series that lets viewers sample full episodes of new and returning shows on-demand on a range of platforms prior to their broadcast premieres:

• Comcast, Cox, Charter, DISH Network, Verizon (FiOS) and other MSO's are offering full episodes or season premiere episodes of a number of series ("Knight Rider," "Kath & Kim," "Lipstick Jungle," "Chuck" and "Life") on their VOD services a week before those episodes' linear broadcast. The episodes are all available in HD. In addition, the companies are offering previews and clips of all NBC's other fall shows, and a special entitled "The NBC Primetime Preview Show."
• The season premieres or pilots of "Knight Rider," "The Biggest Loser," "Lipstick Jungle" "Chuck," "Life" and "30 Rock" are being offered on NBC.com and Hulu a week prior to their broadcast premieres, along with previews and clips of all NBC's other fall shows and the "NBC Primetime Preview Show." The episodes are also being syndicated throughout Hulu's partner sites, including Yahoo!, MSN, AOL, MySpace, Fancast and CNET. This marks the first time that NBC has used Hulu as a promotional distribution network for full episodes prior to a series' broadcast premiere.
• Yahoo! is exclusively streaming the pilots of "Kath & Kim" and "My Own Worst Enemy" a week before their broadcast.
• Amazon's new VOD service is offering downloadable full episodes of the season premieres or pilots of "Knight Rider," "Lipstick Jungle," "Chuck," "Life," "My Own Worst Enemy" and "Kath & Kim" a week before their broadcast premieres. The service also offers additional content, including the "NBC Primetime Preview Show," and, before the fall season began, it offered free episodes from the last season of "30 Rock," "The Office," "Heroes," "Life" and "Lipstick Jungle."
• Microsoft's Xbox LIVE service is offering full episodes of "Chuck," "Knight Rider" and "Life"; and Microsoft's Zune download service is offering full preview episodes of "Knight Rider," "Lipstick Jungle," "Life" and "Kath & Kim" for a week prior to those series' broadcast premieres. In addition, Zune is offering a selection of "Saturday Night Live" political sketches.
• On mobiles, MobiTV and MediaFLO's FLO TV service are offering the "NBC Primetime Preview Show."