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Two Way Media in Latin American Participation-TV Deal with NetPeople

Submitted by itvt on September 29, 2008 - 5:11pm
in

UK-based interactive media company, Two Way Media (note: the
company, which was originally called Two Way TV, recently
rebranded, in order, it said, to "reflect its status as a company focused
on creating and distributing cross-media TV shows and games"), has
formed a partnership with Latin American mobile content and SMS
specialist, NetPeople, to distribute its participation-TV game shows
across that region. The first deal to result from the companies' new
partnership is with Panamanian channel, Tele7, which is owned by
MedCom: since last month, the channel has been airing localized
versions of Two Way Media game shows, including "Hangit?" and
"Rompecoco," in the 10-11:00PM slot. "It is natural for us to look at
exporting our popular TV game shows into new international markets,"
Two Way Media's sales director, James Turner, said in a prepared
statement. "This new partnership with experienced mobile content
specialist, NetPeople, is the perfect opportunity to bring our fun and
unique games to a new and substantial audience who are already keen
users of interactive TV."

Comments

Gava's picture
Submitted by Gava (not verified) on October 1, 2008 - 9:01am.

Using SMS/IVR participation can deliver much more than just revenue on a short term; when properly researched, tailored and designed it can raise viewer numbers, increase traffic to an assigned site, increase customer loyalty and much more.
Check out www.vividresponsematters.com They are new and apparently the best at creating new and hip Interactive TV formats It's a really cool website I found.

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