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Six More Companies Join Microsoft Mediaroom Partner Ecosystem

At the recent NXTcomm tradeshow in Las Vegas, Microsoft
announced six new additions to the partner ecosystem of its Mediaroom
IPTV platform:

  • HP, Tech Mahindra and 180Squared have signed on as systems
    integration partners, joining existing Mediaroom systems integration
    partner, Alcatel-Lucent. According to Microsoft, the three companies
    have completed a Mediaroom training and market-readiness program
    that qualifies them to offer deployment services to new and existing
    customers of the platform. Microsoft claims that the addition of the
    three systems integrators to the Mediaroom ecosystem is in response to
    growing interest in IPTV services on the part of broadband operators
    around the world (note: Microsoft says that Mediaroom has been
    selected by 20 of the world's leading operators across four continents,
    and that 14 of those have deployed it commercially; it claims that the
    platform is now powering interactive TV services on over 2 million TV
    sets around the world, and that, while it took Mediaroom 18 months to
    reach its first million TV's, it only took it five months to reach its
    second million). The three companies are also working with Microsoft
    to build so-called "center of excellence" laboratories around the world,
    which are intended to assist with everything from trials to commercial
    deployments. "Alcatel-Lucent and Microsoft commenced a strategic
    reseller and systems integration relationship to accelerate the
    worldwide availability of IPTV, and this successful relationship
    remains in place," Christine Heckart, general manager of marketing for
    Microsoft Mediaroom, said in a prepared statement. "We are pleased to
    further enhance the Mediaroom technology ecosystem with the addition
    of deployment service companies HP, Tech Mahindra and 180Squared
    to support service providers scaling their differentiated connected TV
    services. Alcatel-Lucent has partnered with Microsoft on our largest
    Mediaroom IPTV deployments and remains our only end-to-end IPTV
    system integrator."
  • Agilent Technologies and IneoQuest Technologies have signed on as
    IPTV quality of service (QoS) partners. According to Microsoft, the
    companies' service assurance solutions will enable constant monitoring
    and analysis of Mediaroom-powered services, by offering such
    performance indicators as packet loss monitoring, analysis of
    audiovisual bitrates, ongoing assessment of the effectiveness of
    Mediaroom's instant-channel-change capability, and continual
    observation of round-trip latency between Mediaroom servers and
    clients. "As world-class leaders in QoS solutions, Agilent and
    IneoQuest bring exceptional service assurance solutions to the
    Microsoft Mediaroom ecosystem," Joe Seidel, director of global partner
    ecosystems for Mediaroom, said in a prepared statement. "Through
    these collaborations, Mediaroom service providers will be able to more
    easily prevent, identify and troubleshoot issues and help ensure the
    seamless delivery of next-generation TV offerings." Agilent's
    service-assurance solution for Microsoft Mediaroom is its J6900A
    Triple Play Analyzer, which it bills as a complete test solution that is
    designed to detect and resolve signaling, transport, platform and
    general quality-of-experience problems before end-users are affected.
    IneoQuest's Mediaroom service-assurance solution, meanwhile, is its
    IQPinPoint, which it says integrates its iVMS video management
    system with its multi-interface Cricket family, its 1 GigE and 10 GigE
    Singulus family, and its 1 GigE and 10 GigE Geminus family of
    intelligent hardware probes. According to the company, the IQPinPoint
    solution allows for real-time monitoring, analysis, troubleshooting and
    auditing of thousands of simultaneous video flaws for such data as IP
    packet loss, video bit rates, channel-change parameters and round-trip
    latency.
  • Harris has signed on as an encoding solution provider. According to
    Microsoft, Harris's NetVX range of H.264/MPEG-4 standard-definition
    video networking encoders has successfully completed conformance
    testing for use with Mediaroom; the testing was conducted through the
    Microsoft Mediaroom Interoperability and Qualification Lab
    program. "The Harris NetVX SD video encoding solution gives our
    service provider customers another way to help reduce costs and
    improve the overall performance of their Microsoft Mediaroom-based
    TV services," Microsoft's Joe Seidel said in a prepared statement. "We
    are looking forward to our ongoing collaboration with Harris to help
    service providers offer their customers the very best in connected TV
    services."

TVOT NYC Intensive

The 2nd Annual TVOT NYC Intensive

The second annual TVOT NYC Intensive took place on Monday, December 5th at 730 Third Avenue in Midtown Manhattan. We would like to thank everybody who participated and attended for making the event a success! 

Read more about the highlights - video and photos to be posted soon.

To find out about future event sponsorship and exhibition opportunities, contact us at swedlow@itvt.com or 415-824-5806