
At the recent NXTcomm tradeshow in Las Vegas, Microsoft
announced six new additions to the partner ecosystem of its Mediaroom
IPTV platform:
- HP, Tech Mahindra and 180Squared have signed on as systems
integration partners, joining existing Mediaroom systems integration
partner, Alcatel-Lucent. According to Microsoft, the three companies
have completed a Mediaroom training and market-readiness program
that qualifies them to offer deployment services to new and existing
customers of the platform. Microsoft claims that the addition of the
three systems integrators to the Mediaroom ecosystem is in response to
growing interest in IPTV services on the part of broadband operators
around the world (note: Microsoft says that Mediaroom has been
selected by 20 of the world's leading operators across four continents,
and that 14 of those have deployed it commercially; it claims that the
platform is now powering interactive TV services on over 2 million TV
sets around the world, and that, while it took Mediaroom 18 months to
reach its first million TV's, it only took it five months to reach its
second million). The three companies are also working with Microsoft
to build so-called "center of excellence" laboratories around the world,
which are intended to assist with everything from trials to commercial
deployments. "Alcatel-Lucent and Microsoft commenced a strategic
reseller and systems integration relationship to accelerate the
worldwide availability of IPTV, and this successful relationship
remains in place," Christine Heckart, general manager of marketing for
Microsoft Mediaroom, said in a prepared statement. "We are pleased to
further enhance the Mediaroom technology ecosystem with the addition
of deployment service companies HP, Tech Mahindra and 180Squared
to support service providers scaling their differentiated connected TV
services. Alcatel-Lucent has partnered with Microsoft on our largest
Mediaroom IPTV deployments and remains our only end-to-end IPTV
system integrator."
- Agilent Technologies and IneoQuest Technologies have signed on as
IPTV quality of service (QoS) partners. According to Microsoft, the
companies' service assurance solutions will enable constant monitoring
and analysis of Mediaroom-powered services, by offering such
performance indicators as packet loss monitoring, analysis of
audiovisual bitrates, ongoing assessment of the effectiveness of
Mediaroom's instant-channel-change capability, and continual
observation of round-trip latency between Mediaroom servers and
clients. "As world-class leaders in QoS solutions, Agilent and
IneoQuest bring exceptional service assurance solutions to the
Microsoft Mediaroom ecosystem," Joe Seidel, director of global partner
ecosystems for Mediaroom, said in a prepared statement. "Through
these collaborations, Mediaroom service providers will be able to more
easily prevent, identify and troubleshoot issues and help ensure the
seamless delivery of next-generation TV offerings." Agilent's
service-assurance solution for Microsoft Mediaroom is its J6900A
Triple Play Analyzer, which it bills as a complete test solution that is
designed to detect and resolve signaling, transport, platform and
general quality-of-experience problems before end-users are affected.
IneoQuest's Mediaroom service-assurance solution, meanwhile, is its
IQPinPoint, which it says integrates its iVMS video management
system with its multi-interface Cricket family, its 1 GigE and 10 GigE
Singulus family, and its 1 GigE and 10 GigE Geminus family of
intelligent hardware probes. According to the company, the IQPinPoint
solution allows for real-time monitoring, analysis, troubleshooting and
auditing of thousands of simultaneous video flaws for such data as IP
packet loss, video bit rates, channel-change parameters and round-trip
latency.
- Harris has signed on as an encoding solution provider. According to
Microsoft, Harris's NetVX range of H.264/MPEG-4 standard-definition
video networking encoders has successfully completed conformance
testing for use with Mediaroom; the testing was conducted through the
Microsoft Mediaroom Interoperability and Qualification Lab
program. "The Harris NetVX SD video encoding solution gives our
service provider customers another way to help reduce costs and
improve the overall performance of their Microsoft Mediaroom-based
TV services," Microsoft's Joe Seidel said in a prepared statement. "We
are looking forward to our ongoing collaboration with Harris to help
service providers offer their customers the very best in connected TV
services."
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The 2nd Annual TVOT NYC Intensive
The second annual TVOT NYC Intensive took place on Monday, December 5th at 730 Third Avenue in Midtown Manhattan. We would like to thank everybody who participated and attended for making the event a success!
Read more about the highlights - video and photos to be posted soon.
To find out about future event sponsorship and exhibition opportunities, contact us at swedlow@itvt.com or 415-824-5806
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