--Enters UK Market via New Deal with Channel Bee
Move Networks--a Utah-based company which offers patent-pending
technologies for delivering live and on-demand HD-quality broadband
video (its technologies are used by, among others, ABC, Discovery
Communications, ESPN, Fox and Warner Bros.), and which earlier this
year secured $46 million in a Series C funding round--has launched an
upgrade to its analytics and reporting tool, Move Monetize. Move bills
Move Monetize 2.0--which it says leverages aggregate data that cannot
be linked with individual viewers--as enabling media companies to gain
an understanding of who is watching their broadband TV
programming, when and where they are watching it, and how they are
watching it. According to the company, the tool's new features include:
- Improved viewership reports, that 1) provide information on the
number of unique viewers watching an Internet TV program for time
periods ranging from minutes to years; and 2) capture information on
drop-out points, rewind activity and click-throughs.
- Improved program reports, that 1) provide viewership details on a
particular program, episode or episode segment; and 2) allow
subscribers to see which programs are being watched on which days, at
which times and in which geographical areas.
- Improved streaming reports, that provide information on the bit rates
and Gigabits served by the Move Media Player, as well as on the
quality of service, the quality of experience and the cost of service.
- "Top" lists, that allow subscribers to quickly view top programs,
episodes, viewing days and times, locations, bit rates and affiliates.
- The ability to create custom reports, showing details on, for example,
partner sites and ad campaign viewership.
Move Networks trumpets its analytics as being differentiated from
other viewer analytics and reporting tools and services because they are
based on "each viewer's individual Internet television experience with
the Move Networks player" which is "recorded directly from the site of
viewing." The company stresses that its data do not come from sample
group estimates, Web analytic services or third-party downloadable
clients, which it says can "often lead to inaccurate reports and
misleading information." Move Monetize 2.0's analytics can be
retrieved by subscribers via a Web interface. According to the
company, the service's reports can be exported to Excel, PDF and
XML; emailed to subscribers on a daily, weekly or monthly basis;
viewed in a graph or dashboard format; saved as "favorites" for quick
access; and monitored by multiple users with different rights or roles.
In other Move Networks news: The company says it has been selected
by Channel Bee, a new London-based Internet TV channel, to help
broadcast a series of 10 live concerts in high definition. The channel,
which launched July 5th and which is Move's first UK customer, was
created by entertainment mogul, Simon Fuller (it is produced in
partnership with the latter's 19 Entertainment), and UK TV personality,
Tim Lovejoy. Its daily programming, which is anchored by Lovejoy,
includes original comedy sketches, celebrity interviews, reality TV
shows and live music programming. In order to promote its launch and
its new partnership with Move Networks, Channel Bee has developed a
viral video clip that uses comedy to stress that its Move-powered video
offerings avoid buffering. "There are few things that ruin one's Internet
television viewing experience more than waiting for a program to stop
buffering," Lovejoy said in a prepared statement. "When we decided
early on that we didn't want our viewers to experience buffering as they
watched our high-definition live music gigs, we found that only Move
Networks possessed the expertise, experience and technology to make
that happen."
